“Live Caller ID on iPhone is the one major aspect that has eluded our iPhone app, and we are excited to finally introduce it with the help of Siri,” said Alan Mamedi, co-founder and CEO at Truecaller, in a prepared statement.Identify and block spam calls or SMS and search for unknown numbers. The company declined to provide details on how many users it has on iOS in total. Since then, the company said its daily users on the iPhone had grown more than 80%. The new set of features on Truecaller for iPhone comes months after the iOS app received a revamped experience in August last year. This categorization is currently live in India, South Africa and Nigeria and will soon be rolled out to other markets. SMS filtering on iOS is also being improved with the ability to categorize incoming text messages into Finance, Orders, Reminders, Coupons, Offers and Junk categories. This feature was previously available on Android. Truecaller additionally introduced a commenting feature for iPhone users that lets them read user feedback coming on spam calls and even contribute with their own comments. Meanwhile, free users only have the option to update the list manually. The company also says premium users’ spam lists will receive daily updates. This is where the new Live Caller ID comes in and makes sure that you can identify every single call,” Kabra said. However, given the limitations of the platform, we cannot identify all calls using the traditional call directories mechanism. “This improved directory makes sure that most top spam and verified business calls can be identified right away even without needing to ask Siri. With this update, Truecaller has also doubled its CallKit directory size and improved its spam detection algorithm to ensure that spam, scam, and fraud calls are recognized more accurately. For this, they need to enable the Search Truecaller shortcut from the Back Tap gesture settings. Users with more recent iPhones, including the iPhone 14 Pro and iPhone 14 Pro Max, will have the option to access the feature without having to call out the Siri phrase and instead will be able to tap the back of their handset. Image Credits: Jagmeet Singh / TechCrunch That means that other numbers not stored locally require manual search, he said. The current framework for identifying calls in Truecaller is limited to a finite set of numbers stored in directories in Apple’s CallKit framework, chosen by Truecaller’s spam algorithm. Nakul Kabra, product director for iOS at Truecaller, told TechCrunch that the app has had a limited experience on the iPhone due to how Apple works with third-party caller ID apps. The new caller ID feature will be offered only to users who are on the app’s premium tiers (priced at a range of tiers ranging from $0.99 per month per individual, through to $4.99/month when a user’s carrier is not supported and $9.99/month for family plans, with discounts on annual subscriptions).Īnd it won’t be just like it is on Android: Unlike the seamless experience available on that platform - users see a caller ID instantly when they receive an incoming call - the iPhone experience will involve a step that requires interacting with Siri. Last year, an investigation by Indian magazine The Caravan claimed that Truecaller was “comprised of details which have been collected without consent.” However, the company denied the allegations and asserted that the investigation was flawed and based on inaccurate information. Yet the company has faced criticism over how it collects data for its caller ID service. The app has been one of the more popular ones among mobile users in markets like India where spammers target the masses. The new feature comes as Truecaller continues to see a lot of growth, but also some knocks in its strongest markets. Now, in an effort to expand its reach, the Stockholm-based company is introducing an update that will finally provide live caller ID support on iOS, available to people using its paid tiers. Its active user base these days numbers 338 million, but it could be bigger: A lack of a caller ID feature on iOS has arguably held back its growth among iPhone users. Truecaller has been a known name in the app market globally - thanks to its eponymous caller-identification service.
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